Elf Bar Plus 12 vs IVG 2400: Which Is the Better Pod Kit?

The IVG 2400 is one of the most popular pod devices in the UK - a compact four-pod system delivering 2,400 puffs per unit, backed by IVG's well-regarded flavour credentials. The Elf Bar Plus 12 is Elf Bar's incoming pod kit with a larger prefilled pod format, designed to extend puff count per purchase and lower ongoing cost. If you are deciding between these two devices from two of the UK market's biggest brands, this comparison gives you everything you need to make the right call.

Quick Verdict at a Glance

Feature	IVG 2400	Elf Bar Plus 12
Device type	All-in-one 4-pod system	Rechargeable base + replaceable pods
Puff count	2,400 per unit	Higher - larger pod capacity
Ongoing cost	Buy new device each time	Replace pod only
Waste per cycle	Full device disposal	Pod only disposal
Flavour range	Wide, established IVG range	Growing - confirmed at launch
Brand	IVG - UK brand	Elf Bar - global leader
Post-ban compliant	Yes	Yes
Available now	Yes	Coming soon

About the IVG 2400

The IVG 2400 is a prefilled pod device with a four-pod design. Each unit contains four individual flavour pods - you pick two flavours (two pods each), load them into the device, and vape until all four pods are exhausted. At that point, the whole unit is replaced with a new one.

The IVG 2400's appeal is its simplicity and brand pedigree. IVG is a UK-based vape brand founded in 2016 with one of the most respected flavour development teams in the market. The 2400 bundles flavour variety and device convenience into a single purchase, requiring no separate pod shopping. A box of 5 IVG 2400 units is also available for bulk savings.

The limitation is economics. Every 2,400 puffs means buying a new complete device - battery housing and all. Over a year of regular use, the cumulative device cost is substantially higher than a pod-replacement model, and the disposal of full battery units every few days represents significantly more waste.

About the Elf Bar Plus 12

The Elf Bar Plus 12 uses the rechargeable pod kit model: a permanent base unit paired with replaceable prefilled pods. The device is kept long-term; only the pod is swapped when depleted. The Plus 12's pod format is larger than standard Elf Bar pods, meaning more puffs per pod purchase and a lower cost per puff than smaller pod formats.

Elf Bar is one of the most globally recognised vape brands, with a flavour range built across years of product development in multiple markets including the UK. The Plus 12 brings that flavour quality to a higher-capacity pod format designed for vapers who want to minimise replacement frequency and device waste.

Device Format

The fundamental difference between these two devices is format. The IVG 2400 is an all-in-one unit: the battery, flavour pods, and device housing are purchased as a single product and disposed of together when the pods run out. It is self-contained but not sustainable beyond 2,400 puffs per unit.

The Elf Bar Plus 12 separates the device from the e-liquid. The battery base is owned permanently. Only the pod is replaced. This means once you have the Plus 12, you never buy another complete device - only replacement pods at a fraction of the per-unit cost.

For vapers who prefer the simplicity of a single all-in-one purchase with pre-bundled flavour variety, the IVG 2400 has appeal. For vapers focused on ongoing cost and device longevity, the Plus 12's format is the stronger model.

Puff Count

The IVG 2400 delivers 2,400 puffs per unit across its four pods. For a vaper averaging 200 puffs per day, a single unit lasts approximately 12 days.

The Elf Bar Plus 12's exact puff count per pod will be confirmed at launch. What is certain is that the Plus 12's larger pod format is designed to deliver more puffs per purchase than the IVG 2400's 2,400-puff ceiling. On the rechargeable pod kit model, total puff count is also uncapped - you can use as many pods as you want with the same base device, with no limit on the system's total lifetime output.

Cost Over Time

This is where the format difference becomes most significant. With the IVG 2400, every 2,400 puffs requires purchasing a new complete device. A vaper averaging 200 puffs per day buys roughly two or three 2400 units per month.

With the Elf Bar Plus 12, the base device is a one-time purchase. Subsequent costs are pod-only, at a substantially lower price per puff than buying complete new devices repeatedly. Over three to six months of regular vaping, the cost difference between the two formats is very significant in favour of the Plus 12 model.

Flavour Range

Both brands have strong flavour credentials. IVG's e-liquid heritage has made them one of the most respected flavour developers in the UK market, with a range that covers fruit, menthol, ice, dessert, and tobacco profiles in extensive variety. The IVG 2400 Reload Pods carry this quality across a wide range of available profiles.

Elf Bar's flavour range is built on global scale and UK market data - their profiles are accurate, well-tested, and designed to maintain quality across extended use. The Plus 12 launches with Banana Ice, with the broader range to be confirmed at launch. For a full guide to Elf Bar's best flavours and what to expect from the Plus 12, see the Elf Bar Plus 12 flavours guide.

Brand Credentials

IVG is a UK-based brand - formulated and tested specifically for the UK market, with UK regulatory compliance as the default brief. Their UK-market focus has helped them build strong loyalty among UK vapers who appreciate locally developed flavour profiles.

Elf Bar is a global brand with UK distribution, carrying the scale advantages of a worldwide operation - extensive quality testing, a very large flavour portfolio, and proven hardware reliability across tens of millions of devices. Both are strong brands with established UK track records; the choice between them is largely a matter of flavour preference and device format priority.

Who Should Choose the IVG 2400

The IVG 2400 is the right choice if you want immediate availability, a proven device with IVG's full flavour range, or prefer the convenience of a self-contained all-in-one purchase that includes flavour variety without separate pod shopping. It is available now and suits vapers who value IVG's UK flavour heritage and the multi-pod-per-unit format.

Who Should Choose the Elf Bar Plus 12

The Elf Bar Plus 12 is the better long-term choice for regular vapers who want to reduce ongoing cost, minimise device waste, and invest in a permanent device they keep rather than replace. If you vape daily and are currently spending on new IVG 2400 units every one to two weeks, the switch to a Plus 12 pod-replacement model will produce a meaningful saving within months.

Frequently Asked Questions