IVG E-Liquid Review: Every Flavour Rated

IVG — short for I Vape Great — is one of Britain's most decorated e-liquid brands. Founded in the UK and manufactured to strict TPD standards, IVG has scooped multiple industry awards and built a loyal following across every type of vaper. Whether you're new to vaping or a seasoned cloud chaser, there's an IVG product worth trying.

In this review we cover every IVG product range, rate over 15 individual flavours, and give you honest verdicts so you can pick the right bottle first time.

IVG Product Ranges

IVG makes several distinct product lines, each aimed at a different vaping style. Here's the quick rundown:

IVG 50/50

The classic entry point. These are 10ml bottles with a 50% PG / 50% VG ratio — ideal for standard coil kits, pens, and beginner devices. Available in 6mg and 12mg nicotine strengths, with the same great flavours in a thin, versatile liquid. Perfect if you want a traditional throat hit without switching to nic salts.

IVG Bar Salts

IVG's answer to the disposable ban. Bar Salts are 10ml nic salt bottles engineered to replicate the flavours and sensation you'd expect from a disposable vape, but in a reusable pod kit. Available in 10mg and 20mg, and designed specifically for low-wattage pod devices. Hugely popular with vapers transitioning away from single-use bars.

IVG 2400

Before the UK disposable ban, IVG released the 2400 as a multi-pod disposable alternative. As a concept, it proved that IVG understood what vapers wanted from a convenient, flavour-forward device. Many of those flavours now live on in the IVG Bar Salts range.

IVG Shortfills

IVG's flagship shortfill range comes in 50ml bottles with a 70% VG / 30% PG ratio, leaving room for a nic shot. These are built for sub-ohm tanks and produce excellent vapour volume. The flavours are more complex and layered than the 50/50 range — desserts, fruits, and menthols all perform brilliantly at higher wattages.

IVG Flavour Ratings

We've tested over 15 IVG flavours across multiple devices. Here are our honest ratings:

Flavour Name	Type	Nic Strength	Our Rating	Verdict
Strawberry Watermelon Ice	Bar Salt	10mg / 20mg	★★★★★ 5/5	Bright strawberry, juicy watermelon, crisp ice — near-perfect balance. A genuine crowd-pleaser.
Blueberry Pomegranate	Bar Salt / 50/50	10mg / 20mg	★★★★★ 5/5	Bold, tart berries with a pomegranate depth that lasts all day. Our top pick for fruit lovers.
Banana Ice	Bar Salt	10mg / 20mg	★★★★ 4.5/5	Ripe banana sweetness with a clean menthol finish. Addictive vape — one of the best banana liquids on the market.
Pink Lemonade	Bar Salt / Shortfill	10mg / 20mg / 0mg	★★★★ 4.5/5	Sharp citrus, floral berry sweetness, not overly sugary. Superb for warm days or all-day vaping.
Cola Ice	Bar Salt	10mg / 20mg	★★★★ 4.5/5	Uncannily accurate cola flavour with a frosty finish. Very refreshing, very moreish.
Bubblegum	Shortfill / 50/50	0mg / 6mg / 12mg	★★★★ 4/5	Classic sweet bubblegum. Consistent and long-lasting — a strong seller for good reason.
Fizzy Cherry	Shortfill	0mg	★★★★ 4/5	Tangy cherry with a sherbet pop. Great for sub-ohm users who want something lively and fun.
Lime Mojito	Shortfill	0mg	★★★★ 4/5	Zesty lime, subtle mint, and a hint of rum. Fresh and complex. Excellent for warm weather.
Menthol	50/50 / Bar Salt	6mg / 12mg / 20mg	★★★★ 4/5	Clean, icy menthol without any artificial edge. Ideal for vapers switching from menthol cigarettes.
Tobacco	50/50	6mg / 12mg	★★★ 3.5/5	Smooth, mellow tobacco — not harsh, not overly sweet. Good stepping-stone for new vapers from cigarettes.
Tropical Fruits	Shortfill	0mg	★★★★ 4/5	Mango, pineapple, and passionfruit in one bottle. Punchy and authentic — a proper tropical experience.
Berry Medley	Shortfill	0mg	★★★★ 4/5	Mixed red berries with a light cream undertone. Excellent vapour production at 70VG.
Grape Ice	Bar Salt	10mg / 20mg	★★★★ 4/5	Rich, dark grape with a bracing icy finish. Popular with former disposable users — a faithful replica.
Blackcurrant Ice	Bar Salt	10mg / 20mg	★★★★ 4/5	Sharp, fruity blackcurrant with a menthol snap on the exhale. One for the Ribena fans.
Peach Mango	Shortfill / Bar Salt	0mg / 10mg / 20mg	★★★★ 4.5/5	Silky peach meets tropical mango in a beautifully smooth blend. Works brilliantly in both pods and tanks.

Best IVG Flavours for Beginners

If you're new to vaping and not sure where to start with IVG, these flavours are the easiest to enjoy and the least likely to put you off:

• IVG Menthol (50/50, 12mg) — clean, familiar, great throat hit. A brilliant first buy for ex-menthol smokers.
• IVG Tobacco (50/50, 12mg) — mellow and smooth. Takes the edge off cigarette cravings without tasting artificial.
• IVG Strawberry Watermelon Ice (Bar Salt, 20mg) — sweet, fruity, and satisfying. Beginners love the fruit-ice combination.
• IVG Banana Ice (Bar Salt, 20mg) — straightforward flavour, instantly likeable. Pairs well with any basic pod kit.
• IVG Pink Lemonade (Bar Salt, 10mg) — light and refreshing, not too sweet. Great for vapers stepping down from 20mg.

For beginners, we'd recommend the IVG Bar Salts in 20mg paired with a simple draw-activated pod kit. You'll get the closest experience to a cigarette with the least faff.

Best IVG Flavours for Cloud Chasers

Cloud chasers need high-VG shortfills that produce thick, dense vapour without sacrificing flavour. The IVG Shortfill range (70VG/30PG) is ideal here:

• IVG Strawberry Watermelon Ice Shortfill — the shortfill version delivers even more flavour intensity at high wattage. Stunning clouds.
• IVG Fizzy Cherry Shortfill — bright, fizzy, and the vapour sweetness lingers. Great for sessions.
• IVG Tropical Fruits Shortfill — complex, layered tropical notes that open up at 60–80W. Crowd favourite at vape meets.
• IVG Lime Mojito Shortfill — sophisticated and fresh. Impresses experienced vapers who want something beyond basic fruit.
• IVG Bubblegum Shortfill — classic, familiar, and consistently good through a sub-ohm tank.

Browse the full shortfill e-liquid range to find your preferred IVG 50ml bottle.

IVG Bar Salts: Are They Worth It?

If you were a disposable vape user — or you still reach for a disposable when your main kit is charging — IVG Bar Salts are specifically designed for you. Here's our honest take:

Who They're For

IVG Bar Salts are engineered to deliver the same flavour intensity, nicotine satisfaction, and smooth inhale that made disposables so popular. The key difference is you're putting them into a refillable pod kit instead of throwing away a plastic device every few days.

Flavour Accuracy

IVG has done an exceptional job here. The Bar Salt flavours genuinely mirror the disposable equivalents — Strawberry Watermelon Ice, Cola Ice, Banana Ice, and Grape Ice all taste virtually identical to what you'd get from a single-use bar. For vapers who are loyal to specific disposable flavours, that's exactly what they need to hear.

Nicotine Satisfaction

At 20mg nic salt, IVG Bar Salts deliver a fast, smooth nicotine hit — no harsh throat burn. The nicotine salts formula means absorption is quicker than freebase nicotine, which makes the switch from cigarettes or disposables much more manageable.

Value

A 10ml IVG Bar Salt bottle typically costs around £3–£4 and provides roughly the same number of puffs as a single disposable bar, often more. You save money, reduce waste, and get the same flavour. It's a straightforward win.

Frequently Asked Questions

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