Pukka Juice Review: Full Flavour Range Guide

Pukka Juice is one of those brands that quietly earns a serious reputation. Based in Halifax, West Yorkshire, they've been producing premium e-liquids with a strong emphasis on flavour authenticity and quality ingredients. If you've ever stumbled across a Pukka bottle at a vape shop and wondered whether the hype is justified, this review will give you a straight answer.

We've tested every main Pukka Juice flavour across multiple devices and nicotine strengths, and we've rated them honestly below.

Pukka Juice Product Ranges

Pukka Juice keeps their line-up focused — quality over quantity. Here's what they currently offer:

50ml Shortfills

Pukka's flagship range. These 50ml bottles contain nicotine-free liquid at 70VG/30PG, designed for sub-ohm tanks and high-wattage devices. Leave space for a nic shot and you've got a rich, cloud-producing liquid at your preferred strength. The shortfills are where Pukka's flavour complexity really shines — the extra liquid volume means they can layer ingredients more subtly than a 10ml bottle allows.

Nic Salts

Pukka's nic salt range brings their most popular shortfill flavours into 10ml bottles with nicotine salt formulas. Available in 10mg and 20mg, these are ideal for pod kits and MTL devices. Smooth delivery, rapid nicotine satisfaction, and the same great Pukka flavour profile in a format suited to everyday carry.

50/50 Range

The 50% PG / 50% VG range is Pukka's most accessible product line — designed for beginner pens, basic coil kits, and any standard clearomiser. Available in 6mg and 12mg, it's the right starting point if you're new to vaping and don't yet own a sub-ohm setup.

Pukka Juice Flavour Guide

Here's our honest rating of every key Pukka Juice flavour:

Flavour	Type	VG/PG	Rating	Notes
Bubblegum	Shortfill / 50/50	70/30 or 50/50	★★★★★ 5/5	Classic sweet bubblegum — not synthetic, genuinely pleasant. One of the best in class for this flavour.
Lychee Ice	Nic Salt / Shortfill	70/30 or 50/50	★★★★★ 5/5	Exotic lychee with a clean icy finish. Unique and addictive — standout flavour in the entire range.
Tropical	Shortfill	70/30	★★★★ 4.5/5	Pineapple, mango, and coconut in a beautifully layered blend. Works superbly at 60–80W.
Passion Fruit	Nic Salt / Shortfill	70/30 or 50/50	★★★★ 4.5/5	Tart, punchy passionfruit. One of the most true-to-fruit e-liquids we've tasted. Excellent.
Strawberry Kiwi	Nic Salt / Shortfill	70/30 or 50/50	★★★★ 4.5/5	Sweet strawberry with a tangy kiwi twist. Balanced and refreshing — a great all-day vape.
Berry Mix	Shortfill / 50/50	70/30 or 50/50	★★★★ 4/5	Mixed red berries, lightly sweet. Consistent flavour from first puff to last — no drop-off.
Menthol Ice	50/50 / Nic Salt	50/50	★★★★ 4/5	A very clean, pure menthol ice. No added sweetness — just bracing, refreshing cool. Perfect for menthol smokers.
Cola	Nic Salt / 50/50	50/50	★★★★ 4/5	Fizzy cola with a good throat hit. Not as icy as IVG Cola Ice but arguably more accurate to a real cola drink.

Best Pukka Juice for Beginners

Pukka Juice is a particularly good brand for beginners because their flavours are approachable — not overly complex, not too sweet, and available in formats suited to starter kits.

Our top picks for new vapers:

• Pukka Menthol Ice (50/50, 12mg) — clean and familiar for anyone coming from menthol cigarettes. Simple, effective, satisfying.
• Pukka Bubblegum (50/50, 6mg) — sweet without being sickly. Great for vapers who want something flavoursome from day one.
• Pukka Strawberry Kiwi (Nic Salt, 20mg) — if you're using a pod kit, this is an outstanding starting flavour. Fruity, easy to enjoy, and satisfying at 20mg.
• Pukka Cola (Nic Salt, 10mg or 20mg) — familiar taste profile, great for anyone who finds fruit flavours too sweet or unusual.

For beginners using a basic kit, start with the nic salt range at 20mg if you're a current smoker, or 10mg if you smoke very lightly. Move to the shortfill range later when you've upgraded your device.

Pukka Juice vs IVG: Which Is Better?

Both brands are excellent. This really comes down to what you're looking for:

Flavour Range

IVG wins on sheer volume — they produce dozens of flavours across multiple ranges. Pukka Juice keeps a tighter, more curated selection. If variety is your priority, IVG has the edge. If you want a smaller range where everything is genuinely good, Pukka wins.

Flavour Authenticity

This is where Pukka earns its reputation. Their Lychee Ice, Passion Fruit, and Tropical flavours are remarkably true to their real-world counterparts. IVG's fruit flavours can lean a little sweeter and more candy-like. Neither approach is wrong — it depends on whether you prefer "realistic fruit" or "sweet fruit candy."

Price

Both brands are similarly priced in the mid-market range. Neither is the cheapest option, and neither is premium-priced. You get strong value from both.

The Verdict

For beginners and everyday vapers: both are safe bets. If you're specifically looking for bar salt-style flavours, IVG's Bar Salts range has a wider selection. For more nuanced, fruit-forward flavours — especially in shortfill format — Pukka Juice is often the better choice. Try both and see which suits your palate.

Frequently Asked Questions

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